Dana eCup

09. Jan 2020
Audi 655x363 10.01

Dana Cup, Audi Denmark and 
Astralis Group behind a new esport-event


Dana eCup is a tournament for both amateur and elite with fantastic prizes for the winners

For 38 years, the Dana Cup Hjørring has united thousands of football players from all around the World to play the beautiful game of football. At the same time, the interest to play football on a computer screen has also exploded, seeing esports present at our event area over the last years in July.
Now the Dana Cup is going all in. Together with Audi Denmark and Astralis Group, the Dana Cup is kick starting a brand new tournament. Prior to the traditional football tournament, the three partners can now present the Dana eCup, appealing to both amateur, which is a huge part of the Dana Cup´s DNA and elite. The best in both ranks can look forward to some great prizes.

A match made in heaven

- Here at the Dana Cup we love everything about football and we believe it is only natural for us to develop our own esports tournament. When we are given the opportunity to work together with partners like Audi Denmark and Astralis Group, we are able to offer players a very professional set up from the start here in our first year - says Mads Larsen, the Partner Manager at the Dana Cup.
- Dana eCup is a natural part of the ongoing development that the Dana Cup is constantly working on, which places us as one of the most modern and innovative football tournaments in the World. With our own esports tournament, we now have the opportunity to meet the huge interest that there is to play FIFA on a computer and to offer professional facilities. In this way, we can ensure the best conditions for those who play both football on grass and on a computer - along with those who only play football with a control instead of football boots - says Dana Cup Director, Jette Andersen.

Dana eCup

Dana eCup will be held on Friday the 17th of July and Saturday the 18th of July. All participants will be accommodated in a school, close to the center area and meals will be served in the FiberHallen next to the Dana Cup Event Area. Amateur players can register as they wish but elite players need to qualify through one of the events held at Audi Denmark´s Dealerships in Fredericia, Gladsaxe, Aalborg and Aarhus. At the Dana eCup, winners from the Audi Denmark´s dealerships will be mixed with invited professional FIFA players from the Danish eSuperliga.


The amateur tournament is played with teams of two (2v2), who meet each other. The elite tournament is played head to head in Kick-off mode, with the results being sent to the official ranking list for Danish FIFA. 1st place in the amateur tournament wins a gift card for DKK 5.000,00, 2nd place wins a gift card for DKK 2.500,00 and 3rd place a gift card for DKK 1.000,00 - all giftcards are from SPORTMASTER/New Balance. In the elite tournament the best players will receive cash prizes. 1st place wins DKK 10.000,00 in cash + an Astralis Group and Future FC experience - a day as a professional FIFA player with Astralis Group and Future FC. 2nd place wins DKK 5.000,00 in cash and 3rd place wins DKK 2.000,00 in cash.

Dana eCup Audi Dealership

Audi Fredericia: 04.03.2020 / 17.00 - 21.00 
Audi Gladsaxe: 08.03.2020 / 12.00 - 16.00 
Audi Aalborg: 28.03.2020 / 12.00 - 16.00 
Audi Aarhus: 19.04.2020 / 12.00 - 16.00 

Register online here


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