Biotex and Dana Cup extend their collaboration

24. Apr 2024

Biotex and Dana Cup extend their collaboration

Dana Cup is proud to announce that Biotex have extended their collaboration as a Dana Cup World Partner.

“Biotex share our passion towards young individuals and with their “Dirt is Good” philosophy the Dana Cup and Biotex is a match made in heaven. This summer, you will find Biotex in the heart of the Dana Cup Event Area, with a super fun activity says Thomas Gaardsøe, Partner & Event Manager, Dana Cup."

Rebecka Ölund, Agile Brand Manager, Unilever comments…

“After a successful first year, Biotex is very proud to partner once again with Dana Cup!

As avid supporters of both sportsmanship and embracing life’s adventures, we're thrilled to join forces once again with Dana Cup in celebrating the spirit of competition and fellowship.

This partnership is a perfect match, as both parties are united by a shared passion for empowering and fostering the development of young individuals.

At Biotex, we champion the notion that 'dirt is good' – it's an integral part of our journey towards self-improvement and living life to the fullest, just as every match at Dana Cup showcases the resilience and growth of young athletes.

So, as we gear up for another exhilarating tournament, let's embrace the challenges, relish the victories, and remember, with Biotex, dirt isn't just acceptable, it's a badge of honor!”

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