Dana Cup Event Area

The Event Plaza for Dana Cup is a 26,000m² area where participants and visitors can spend time before, between, and after matches. It is an area where virtually all activities are free, and this is important to us – equal for all. Once again this year, we have focused on creating a space that accommodates everything from a wide selection of eateries to fun activities and relaxation options.

We want to give all participants a good experience when they take part in Dana Cup, both on and off the field. Therefore, we have again this year made an extra effort to create an area that people want to visit and spend time in.

New this year, we have created a covered Pepsi Lounge, offering a unique opportunity to relax with friends.

Our Bazar Street consists this year of approximately 12 food outlets compared to 17 last year. The lower number is a deliberate decision because at Dana Cup, we want to do something good for all participants including our good partners. The selection of delicious food, drinks, and snacks has definitely not worsened, on the contrary, it has become sharper and more manageable. The street food atmosphere created in Bazar Street should help attract many visitors. Therefore, we also hope that many locals will visit Bazar Street to get the genuine street food atmosphere.

We have tried to maintain the high standard of the event plaza, among other things, by bringing back the Nordic Amusement Park to Dana Cup with a few big rides that can give people a huge thrill. We will again this year have a visit from the Danish national esports coach, and finally, we have once again made an agreement with Anders Vejrgang – former world champion in FIFA for club teams – who will visit Dana Cup for meet'n'greet and beat a pro.
And don't forget our big Disco Tent which is open from Tuesday to Friday from 19:30 to 23:30.

Read more about the individual participants on the following pages.

Normal – Shop and Fun Activities
"Normal products at abnormal prices" fits perfectly with Dana Cup, as our message is that there should be room for everyone. Normal gets a 400m² tent, where there will be a shop as well as fun and exciting activities in and around the tent. They will create a treasure hunt on the event plaza and set up a Glam bar, so you can freshen up after a toilet visit. With Normal's popularity, they will be a sure hit.

Biotex – Score like Saka
This year, Biotex brings a setup where you can score goals like Arsenal star Bukayo Saka and take pictures with your friends. So stop by Biotex and kick the ball.

Bambusa – Bumper Balls
A five-meter-tall inflatable panda is always a hallmark of Bambusa, and it certainly is at this year's Dana Cup. And come on over, because there's plenty of fun and coziness. A large lounge area where you can chat about how you and your club can make money and finally, there are "Bumper Balls" – they are super popular, so stop by and have an extra fun football game.

SPORTSWORLD – Sales, Sportswear
The event plaza's absolutely largest tent is again handled by Sportsworld this year. 800m² of sportswear sales – so don't miss out on one of the good deals and the large selection in Sportsworld's tent. Part of the tent will be an outlet with many good offers.

Pepsi Lounge
As a new initiative, we are creating a covered lounge sponsored by Pepsi this year. The lounge will be 72m² and will be filled with beanbags and beach chairs where you can relax with your friends between matches.

Faxe Kondi – Beach Court
The sun is shining, the music is playing, and the mood is high – and what could be more perfect than a game of beach volleyball with new and old friends. Put the ball in play and let the fun begin.

Faxe Kondi
Sports and Faxe Kondi just go together. This year, there will be set up activities, and during the week, there will be competitions where you can win great prizes.

Faxe Kondi Pro
This new sports drink gives extra energy to the athlete, and together with Faxe Kondi, there will be fun and games in the street when you are near the plaza with Faxe Kondi Pro.

E-Sport
In our large Dana eCup tent, there are 24 FIFA gaming stations where you are welcome to come and play against your friends. There are two daily tournaments, both in the morning and afternoon—but that's not all. This year, we have again invited the Danish national coach, Dennis Nordenbøl, and the newly crowned European and World Champion, Anders Vejrgang, to the Dana eCup. You can meet them from Tuesday to Friday, where you have the opportunity for a meet and greet as well as a "beat a pro" event where you can play against them and win great prizes. In addition to FIFA, you can also play on Nintendo consoles in the esports tent.

Cocio
There will be sun and summer when you visit Cocio's HY-Car and the relaxation and activity area around it. Here you can buy the very popular Cocio crushed ice products, which are a refreshing milkshake in three different flavors.

Dana Cup Fun Park
This concept is repeated at Dana Cup – we have dedicated a 1000m² area solely for fun stuff. This is a "MUST SEE" area in collaboration with FRT (Football Reaction Trainer), where there are many different things you can be active with – e.g., "can you jump higher than Cristiano Ronaldo", "how hard can you kick a ball", "how fast are your reactions", "shoot at goal" and much, much more – there are daily competitions and lots of prizes.

TRESS
Tress has a large area where there are both teqball tables, a multi-court, panna field, foot tennis, and much more. Here you can easily pass the time in the company of new and old friends.

Aarsbilleder
Come to the photo tent and have your team photo taken – he can do much more than that, so don't hesitate to ask.

Gear Up Green
Green Gear up has some of the market's best toilet facilities, which you will find all over Dana Cup – and of course also at the event plaza next to Dana Cup Fun Park.

Fashion World
Would you like a pair of stylish sunglasses, a new cap, or a temporary tattoo – then you should visit Fashion House in Bazar Street. José has all sorts of fun and cool stuff.

EF Education
If you are planning a language trip, then EF Education is the place to visit. Their pink tent will definitely be worth a visit on the plaza and you have the opportunity to make some good contacts if you are looking for experiences and language trips abroad.

Barber Academy
New this year, we have a visit from the Barber Academy. Here you can experience a true barbershop with an authentic atmosphere while getting your hair trimmed so you are ready to look sharp on the field, for the team photo, or maybe in the Disco Tent.

Vendsyssel Art Museum
Wednesday and Thursday in week 30, Vendsyssel Art Museum will visit with their caravan. Here you will have the opportunity to be artistic with various activities.

Target Tourism
Target Tourism in collaboration with Gran Canaria Tourism comes to promote the Canary Islands and everything they have to offer. In addition, they focus on their La Liga team Las Palmas and many fun activities.

TinyMobileRobot
On Friday in week 30, TinyMobileRobot comes to demonstrate their marking robot. There will be a workshop where you have the opportunity to ask questions and maybe get a good offer.

Profile & Gifts
Profile & Gifts exhibit and sell lovely products at very reasonable prices. Come by their tent and be inspired by everything from leather bags to speakers and many other home products.

Dana Cup Bazar
International Dining Street

Bones
Bones comes with a 24-meter-long food stall, offering burgers, fries, hotdogs, and slush ice. The latter is usually one of the biggest hits among the many guests.

Pizza Bella
Pizza Bella is one of Dana Cup's close partners and has been for many years. This year, Pizza Bella will have two different setups at this year's Dana Cup:

A 15-meter-long pizza tent right at the start of the event area with a new "pizza factory"
A large tent at Fortunas's area with pizzas, fries, slush ice, etc.

Bogø Sandwich
The mega-popular Aalborg sandwich bar Bogø is participating in Dana Cup for the first time. They serve delicious homemade sandwiches, crispy chicken burgers, kebab boxes, and more. The quality is top-notch and the variety is extensive.

Joe & The Juice
Joe and The Juice is at Dana Cup for the second time, and they are bringing a similar setup as in 2023. In their food container, they sell their entire range: coffee, sandwiches, juices, etc. At the event area, you can expect a cool lounge atmosphere with lots of life when you are near Joe & The Juice.

Yogo is
This year, we are once again visited by the popular Yogi ice, which sells ice cream made from frozen yogurt – about 10 years ago, Denmark exploded with ice cream cafes selling frozen yogurt popping up everywhere. Therefore, we are also happy to offer it here at this year's Dana Cup.

We Meat Burger
Here, it's about quality over quantity – the mission is to make the best-tasting burger you've ever had, with good ingredients, juicy beef, flame-grilled, and with homemade dressing – it’s mouthwatering.

Coffee House
This is one of our absolute most popular food trucks – and there are many regulars who can't imagine starting their day at Dana Cup without first stopping by Coffee House for a good cup of well-brewed coffee.

Herning Tivolipark (Churros)
You can hardly say festival area without saying Churros – and this is also true for Dana Cup. Again, we are talking about a long-time friend, and this year is no exception.

Kasper & The Food Truck
Kasper Kjær is back with delicious China boxes and a selection of sweets. After a year's break, Kasper and his popular food trucks have decided to return to Dana Cup.

Dönerspot
The smell of kebab being warmed on the well-known Shawarma spits brings back good memories for most – and that's exactly what you can experience at this year's Dana Cup when DönerSpot rolls into the area – they guarantee an authentic Turkish atmosphere.

Frisko is
When summer is here and the sun is shining, there’s almost nothing better than a cold ice cream – and that's exactly what you can get here. Our partners, Frisko and Coffee House, are ready with a huge selection of waffle and popsicle ice cream as well as soft ice.

Meal Dealers
Meal Dealers come with their food truck with American-inspired chicken dishes. Juicy chicken with the perfect breading makes the many dishes delicious and, not least, popular.

Opening hours

Event area
Monday 10.00-19.00
Tuesday to Friday 10.00-20.00
Bazar
Monday to Friday 10.00-22.00