Dana Cup welcome Biotex as official partner

10. Jan 2023

Dana Cup welcome Biotex as official partner

Dana Cup has welcomed Biotex to the Dana Cup Family.

Jette Andersen, Director at the Dana Cup, is excited with the new agreement, as both parties share the same passion for uniting, empowering and developing young children. Biotex are also taking the lead and taking action on the issues affecting our world today, which is an extra bonus as we share the same passions.

The agreement will see Biotex organize the “Biotex Mud Soccer Competition” at the Dana Cup Event Area. This will be one of the funniest activities on show this summer.

Biotex have an inimitable philosophy that “Dirt Is Good”. It might be an odd thing for a laundry detergent brand to say, but we believe that dirt and mess can have a positive experience for all. So, we are here to inspire people to take action for collective good because everyone has the power to make a positive difference to the world we live in and should leave us to worry about the dirt after.

Our key focus will remain on the young people because they are our changemakers. Biotex wishes for bringing people together because children flourish when they know they are not alone and when we are together, we can help children develop a sense of purpose and embrace the collaborative work that is key for development and wellbeing.

Thus, Biotex is thrilled about becoming an official sponsor to Dana Cup 2023. Because the Dana Cup tournament unites younger soccer players, families, and friends and we equally share the passion for empowering and encouraging these young soccer players to be active, gain experiences and grow. And with Biotex this can be done without the fear of getting dirty.

Together, Biotex and Dana Cup can show that getting dirty is a positive experience and by bringing people together we can build a brighter future we all want for youth, planet, and society. Because when we work together, we are stronger, and we can achieve anything.

Biotex wants to prove to parents that dirt really is good because we know that taking action has a positive impact on young people’s wellbeing. Thus, children need the support to explore, learn and experience the world around them to be able to live healthier and happier lives. And parents can rest safe in the knowledge that we will be able to tackle any stains.

By embracing the quality and power of our products, and not worrying about the environmental impact they might have. Our promise is to continue to work on making our products as sustainable as possible without compromises. Because our detergent should have as little impact on the earth as possible.

Biotex – Be tough on stains and Kinder to the planet.

Dana Cup and Biotex


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