Royal Unibrew & Dana Cup extend their collaboration

12. Jun 2024

Photo: District Manager Peter Christian Jensen from Royal Unibrew flanked by Dana Cup's Director Jette Andersen and Partner & Event Manager Thomas Gaardsøe.

The Dana Cup & Fortuna Group has signed a 4-year sponsorship deal with Royal Unibrew A/S.

This is an extension of the already existing agreement and the Dana Cup & Fortuna Group are very pleased with the new agreement, due to positive experiences with Royal Unibrew in the past.

"We are incredibly proud to sponsor Fortuna Hjørring and Dana Cup, Denmark's largest sporting event measured by local economic impact," says District Manager Peter Christian Jensen from Royal Unibrew A/S.

"Our engagement in this fantastic tournament not only supports many talented football players but also significantly contributes to the local community. It is a pleasure to be part of an event that creates so much positivity and helps strengthen the community in Hjørring."

"This year, we also have exciting news - Faxe Kondi Pro, a sports drink with electrolytes, specifically developed to support athletes in their performance. We look forward to introducing this new drink and hope it will be a great help to all participants in the Dana Cup."


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