New Balance


In New Balance we focus on the “grassroots” and strive to become one of the top three sports brands in the world. We are therefore very pleased with our sponsorship agreement with Fortuna Hjørring and Dana Cup Hjørring. Fortuna Hjørring is one of the best female teams in Europe and has created one of the largest youth tournaments in the world through Dana Cup. We are proud to be part of it and will once again this year join the tournament and ensure lots of fun, football and friendships. 

We are present throughout the whole week of the Dana Cup tournament with lots of activities:

  • Liverpool FC trainers attend the Dana Cup tournament Monday the 22nd July 2019.

About New Balance

New Balance, headquartered in Boston, has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.

About New Balance new global brand platform ”Fearlessly Independent” since 1906”

“Fearlessly Independents” reflects its heritage and mission to challenge the status quo. “At New Balance, we firmly believe that our marketing must be a reflection of our organizational values and realize our brand’s DNA through authentic content that inspires both individuality and confidence. As a privately held company, New Balance has traditionally made purposeful choices like maintaining a limited portion of our domestic manufacturing that defy convention and demonstrate both courage and independence,” says Chris Davis, New Balance Vice President of Global Marketing. “In all that we do, our goal is to lead with character, create product with unparalleled quality and innovation, and set new, elevated standards in our global communities.” 

“Declare your Character”

Jürgen Klopp has always had soccer in his blood. After spending 15 years as a professional player, he found his true calling in inspiring others to greatness as the manager of one of the world’s most storied football club, Liverpool FC.

New Balance Denmark Facebook - @NewBalanceDanmark

Instagram - @NewBalanceDanmark 

Klopp 925Declare your Character

Pin It