In New Balance we support and focus on "Grassroots Football" and we strive to be among the 3 leading sports brands in the World. We are therefore very excited with our new sponor agreement with Fortuna Hjørring and Dana Cup Hjørring. Fortuna Hjørring is one of the best women's soccer teams in Europe and via Dana Cup they have made one of the World's largest youth soccer tournaments. Vi are proud to be a part of it.
You will find us at the tournament during the week, testing new football boots, with 2-3 Liverpool FC coaches and much more. In the SPORTMASTER sports tent we will present beautiful new New Balance gear related to football, running, fitness and lifestyle - along with loads of competitions and give-aways.