22. - 27. JULY 2019 - HJØRRING - DENMARK

Strong sponsors are now behind Fortuna and Dana Cup Hjørring

Fortuna and Dana Cup have entered into new agreements with New Balance, SELECT and SPORTMASTER - all leaders in the sporting brand industry.    

From 1st of July, you will see a new logo on the sports clothes that the players wear in Fortuna and new footballs in their games. The new agreement by Fortuna and Dana Cup, with New Balance and SELECT will also see products from these quality sporting brands at the Dana Cup tournament.

Fortuna and Dana Cup have also extended one of their major sponsor agreements with SPORTMASTER who are an essential element in supplying the equipment. Dana Cup and Fortuna have had an excellent cooperation with SPORTMASTER for many years and that will now continue. The new agreement will start on 1st of July.
Fortuna will present the three partners in conjunction with their quarterfinal match in the UEFA Women’s Champions League between Fortuna Hjørring and Manchester City Women on Thursday night.
- These are three very good agreements that have fallen in place. Together with New Balance, we can achieve a capacity that will unite the World together. They give us the opportunity to develop football in Fortuna, both on at the elite and amateur level – says the CEO for Fortuna Hjørring, Jette Andersen.
- There is established an agreement with major economic content, which is very significant for Fortuna. I also hope that our partners will benefit from engaging as comprehensive as they are in both Fortuna and the Dana Cup – says Jette Andersen.

New Balance are already sponsors in football clubs like Liverpool FC, Celtic FC, FC Porto, Sevilla FC and LOSC Lille while standing behind many of the World’s best football players – like Danish Kasper Schmeichel.

- We are committed to strengthening our presence in the global football market by aligning ourselves with the best international football clubs, players and tournaments – says the General Manager of New Balance Football Richard Wright.

New Balance will engage with the elite and amateur through Fortuna while being a positive partner at the grassroots level through the Dana Cup. See a welcome video from Jürgen Klopp here

The Sales Director and former Danish National Team player Søren Busk from the Danish company SELECT, known to supply the World’s best footballs, is also looking forward to seeing the Danish football roll in Fortuna’s elite games and in the more than 2.000 games played at the Dana Cup. The former Danish footballer, star goalkeeper and founder Eigil Nielsen, had an eye for quality and development and their footballs are renowned for their quality and stability. There is 3,5 million Select footballs sold every year.
- We see it as another endorsement of our footballs, when the elite club Fortuna have chosen SELECT – says Søren Busk. The Danish National Team has played with the SELECT ball for more than 65 years and through this new agreement we are looking forward to being a part of the development of Danish youth and women’s Football – says Søren Busk.

SPORTMASTER are also extremely proud with the new agreement and association with Fortuna and Dana Cup.

- We believe that both locally and internationally we have chosen the best partner for our brand. Fortuna Hjørring shares the same values that we have and want at SPORTMASTER. It is a club with vision and they work seriously and diligently. We also wish to do our part in creating more focus for girls and women’s football, so we could not find a better partner – says Sales Manager, Thomas Christensen from SPORTMASTER.
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