Soren ny salgschef - Dana Cup og Fortuna

New sales manager in Dana Cup & Fortuna

Dana Cup and Fortuna have hired a new sales manager. The position became available when former sponsor manager, Mads Larsen decided to explore something new. The position has now been filled by 40 year old Søren Ejstrup, who will start on the 1st of August.
Søren Ejstrup started his education as an accountant and has extended it by managing large projects within finance, sales and information technology. He has held positions as General Manager with NetEngage ApS in South Korea and the Philippines. After three years abroad, Søren returned home to North Jutland in 2007 where he had been a Key Account Manager, leading sales within information technology companies. Søren brings a wealth of experience with him, such as close and personal customer relationships.
- He will be doing the same here with us. He will be taking care of our current partners, while attracting new partners and customers. We have to start to rebuild the Dana Cup, establishing a strong economic foundation once again, says Dana Cup Director - Jette Andersen.

- I have high expectations for Søren and the work he will do here with us. There are plenty of opportunities to enter into new agreements and form new partnerships both nationally and internationally. 


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Dana Cup - Visit North Jutland

From all of us to all of you ❤
Have a great summer ☀️🏖
Welcome to the Dana Cup 25-30 July 2022 #Denmark 🇩🇰
Join us for the "Come Back" ✅ #DanaCupUnited
Pre-register for 2022 today to secure your spot 👇

pre register

Visit North Jutland
Active Holiday ⚽️🏸⛳️🏋️‍♂️🏄‍♀️🏊‍♀️🚵‍♂️
Lazy Summer Days on the beach ☀️🏖
Gourmet Denmark 🌭🍴🥂
Training Camps & more 🙂
We have everything you are looking for, in the heart of North Jutland 🇩🇰
Dana Cup Summer Special 25% off (one week stay)
Booking Code: SOMMER21 (ends 31.07.2021) 
This email address is being protected from spambots. You need JavaScript enabled to view it. 



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 01.06.2021 Blog2

International Youth Soccer Tournament - Denmark

It has been a long time coming but youth football is getting back on its feet again and so are we. 

We officially invite you to join the celebrations and take part in the Dana Cup 25-30 July 2022. 

Registrations will officially open on the 1st of September 2021. 

Almost all of our 2020 and 2021 registrations have been transferred to 2022, so if you wish to secure your space and start your journey together with us for the “Come Back” tournament. 

We wish you all a fantastic summer!

👉 Pre-register today - click here 👈

Age limits 2022

B18-19 Boys (11:11) born 1.1.2003 or later
B17 Boys (11:11) born 1.1.2005 or later
B16 Boys (11:11) (7:7) born 1.1.2006 or later
B15 Boys (11:11) born 1.1.2007 or later
B14 Boys (11:11) (7:7) born 1.1.2008 or later
B13 Boys (11:11) born 1.1.2009 or later
B12 Boys (7:7) born 1.1.2010 or later
B11 Boys (7:7) born 1.1.2011 or later

G18-19 Girls (11:11) born 1.1.2003 or later
G17 Girls (11:11) born 1.1.2005 or later
G16 Girls (11:11) (7:7) born 1.1.2006 or later
G15 Girls (11:11) born 1.1.2007 or later
G14 Girls (11:11) (7:7) born 1.1.2008 or later
G13 Girls (11:11) born 1.1.2009 or later
G12 Girls (7:7) born 1.1.2010 or later


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NSSystem web
Photo: Mads Larsen and Tom Nielsen

New partnership with fantastic NS System A/S


We are extremely proud to present NS System A/S as a new partner for our Dana Cup group and Fortuna Hjørring. NS System A/S are the country´s largest specialist within textile printing, with 50 years of experience and they are also a local North Jutland partner.

We are looking forward to our future partnership.

NS System AS


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 01.06.2021 Blog2


“Sport has the power to change the world. 
It has the power to inspire.
It has the power to unite people in a way that little else does.
It speaks to youth in a language they understand.
Sport can create hope where once there was only despair.”

- Nelson Mandela

COVID-19 has changed us in many ways, our thoughts go to those who have struggled and those who have lost loved ones to the virus.

Today we start a new journey to unite and bring back that amazing Dana Cup feeling and experience to the youth of the world.

Over the next months we will be undergoing a digital transformation that will start us in the right direction for 2022.

Registrations will officially open on the 1st of September 2021.

Almost all of our 2020 and 2021 registrations have been transferred to 2022, so if you wish to secure your space and start your journey together with us for the “Come Back” tournament Pre-Register here today!

The Come Back = #DanaCupUnited - Definitely a celebration you do not want to miss.

We wish you all a fantastic summer!

👉 Pre-register today - click here 👈

Pre register2022ticket Blog

📲Save & share your ticket #DANACUP2022 📲


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Photo: Emil Jensen

Another year without the Dana Cup

Unfortunately, it is just not possible for us to hold our Dana Cup 2021 tournament this summer.

With a ban on accommodation, our last chance to hold our event has disappeared. 20.000 young footballers will now be extremely disappointed that once again they cannot take part in their beloved youth football tournament the Dana Cup.

Even though it hurts, the management at the Dana Cup has recognized that it is not possible to hold the Dana Cup 2021!

- We have lived in hope, up until the very last minute but with the update from the government last night, we are forced to give up and resign. There will be no Dana Cup 2021, says Director - Jette Andersen.

- We have worked with different scenarios since 2020 but with the decision that we cannot run our tournament with accommodation, it leaves us with only one thing to do and that is to cancel and start our preparations for the Dana Cup 2022.

Now the forced cancellation is a fact. While the Dana Cup informs the rest of the world, that plans are being set for a huge “Come Back” tournament in 2022, the local community are saddened that the festive and lucrative event is once again cancelled.

Dana Cup is a sporting experience and at the same time a social experience during the week, where the world meets on and around the football fields. It is also a week of great economic importance, not just for the Dana Cup but also for the many clubs and associations that contribute with labor and who earn a wage that is of utmost importance for their own operations.

For the city and the surrounding areas, the cancellation of the Dana Cup has a serious consequence.

- But there is not much else we can do but roll up our sleeves and use our creativity, says Jette Andersen.

- We will start selling the Dana Cup 2022 straight away and we are confident for our next event.

- Our biggest challenge is maintaining our volunteers. Dana Cup is dependent on around 2.000 volunteers who provide their services to us, so we can warmly welcome 20.000 young footballers to Hjørring in July to play football, meet new friends and have fun together.

We will ensure that our volunteers are ready to welcome you all to the opening of the Dana Cup 25-30 July 2022.

For further information please contact Jette Andersen 45 30 94 23 20.

Jette Andersen aflyst

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Denmark is opening up!

This gives us hope - Hope is passion for what is possible!

We are preparing to hold our tournament this summer, 26-31 July 2021. 

We would like to reassure you that we will be 100% prepared to hold our tournament in full accordance to the health and safety regulations the authorities give us.

We have been working behind the scenes since COVID-19 broke out, we have different scenarios set in place and your safety is our number one priority at all times.  

As we wait for the Danish Authorities and group of experts to deliver their plan in the middle of April, we have prepared a little Q & A that might answer some of your questions at this time.

1. How many teams and countries will compete?
Which teams and countries that will compete, will obviously depend on the international travel regulations, along with Denmark´s regulations. We will only accept teams that are fully approved to travel and enter into Denmark.

2. Can we accept spectators?
This will be up to the authorities to decide.

3. School and hotel accommodation
Will be set up under the regulations we are given by the authorities. As usual, teams will be accommodated together and their will be extra cleaning and hygiene services available.

4. Bus transport 
Will be run under the regulations we are given by the authorities.

5. Opening ceremony, event area, tivoli and dining halls
Once again these will also depend on the regulations we are given. 

6. Next update
Will come in the middle of April.

7. Registration
You can prepare and register without risk, as we have a 100% money back guarantee if we must cancel due to COVID-19. 

Stay strong and keep safe!

Welcome to the Dana Cup Hjørring 26-31 July 2021!


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Happy Easter

Happy Easter

Enjoy Everyone - Stay Strong - Stay Safe ❤

26-31 July #DanaCup2021 🇩🇰🇩🇰🇩🇰🇩🇰🇩🇰

More updates after the Easter Break - we remain positive 🙏


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Denmark is getting ready to open up after COVID-19!

This gives us hope. 

We are preparing to hold the Dana Cup 2021 and are waiting for a final message from the Danish Government. 

We cannot wait to get back on the playing field, children are being sent back to school, controlled indoors sports are back, outdoors sports are coming soon, discussions to get spectators back in the stands and on the sidelines and much more. 

All of this gives helps us stay optimistic, after a dark year. 

A COVID-19 Vaccine Passport is on the way and the number of vaccinations is on the rise. 

Here in Denmark, the Danish Authorities have set up a group of experts, who will deliver a plan in the middle of April, on how to successfully kick start sporting events and how to get fans back into sports.  

The political parties believe that larger sporting events and cultural events will be possible as more and more people are being vaccinated. 

We feel optimistic and understand we need to be patient just a little longer.

When the group of experts deliver their start up plan and our politicians decide the process of how to move forward, we will be able to come with a new update.  

We recommend that you too are patient, as we wait and prepare for the next move. 

Here at the Dana Cup we would like to reassure you that we will be 100% prepared to hold our tournament in full accordance to the health and safety regulations that will follow.

Stay strong and keep safe! Welcome to the Dana Cup Hjørring 26-31 July 2021!

Register here
There are no risks to register your team and to be prepared, we have a 100% money back guarantee if we must cancel due to COVID-19. Read more here


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Photo: Dinamo

Vladimir Makarikhin & Eugene Kuklya

The football team Rhythm from Russia where regular guests at the Dana Cup from 1992 to 2014 - 38 teams over 18 years.

Vladimir Makarikhin the leader of Rhythm devoted his life to the club, to the members and personally raised the funds each year to travel over 5.000 kilometers, spending 6 days in a train and bus to get to his second home in Denmark, Bindslev.

Vladimir sadly passed away in 2014 and he is missed both in Rhythm and here within the Dana Cup Family.

Eugene Kuklya was the translator for Vladimir and remembers his time in Hjørring - Denmark fondly. Eugene is hoping to return with Rhythm and also with Dinamo, where his daughter Anna is now playing football.

We look forward to seeing Rhythm & Dinamo some time in the future.


Photo: Anna, Dinamo


Photo: Jette Andersen, Vladimir Makarikhin, Alison Leigh Forman & Eugene Kuklya

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International Women´s Day 2021 - Choose to challenge!

Dana Cup has celebrated & showcased females within football since the start of the tournament in 1982 🙂

Footballers, coaches, leaders, referees, volunteers, parents, supporters, partners, sponsors, staff & more ⭐️

#ChooseToChallenge #IWD2021 #DanaCup #DanaCup2021

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