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Stay Strong - Stay Positive - Stay #DanaCupUnited 


Dana Cup = Passion - Unity - Equality - Respect

  26-31 July #DanaCup2021

  Hjørring - Denmark

  An experience of a lifetime through the beautiful game of #football

  Age limits 2021
Boys: B18-19, B17, B16, B15, B14, B13, B12 & B11
Girls: G18-19, G17, G16, G15, G14, G13 & G12

  Amazing green grass fields 

  Prices: This email address is being protected from spambots. You need JavaScript enabled to view it.   

The deadline to register and pay the start fee is 01.05.2021, so there is plenty of time to plan as normal.

Naturally, we fully understand that we find ourselves in very special times due to COVID-19. At the same time, we believe there is a light at the end of the tunnel and with a good planning, we will be ready. We are taking one day at a time. Our COVID-19 protocol is in the making, so we will be 100% ready to welcome you all back this summer.  

Plan together with us - When the world opens up again, we will be ready!

 

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2021 United Soccer Coaches Convention

2021 United Soccer Coaches Digital Convention

Dana Cup are once again Official 2021 Advanced Exhibitors at the United Soccer Coaches Convention in the USA. 

The interactive digital event officially kicks off today Monday the 11th of January. 

If your signed up, visit our digital booth online for information about the Dana Cup Hjørring, send us a personal message or schedule a meeting - Alison Leigh Forman is available all week online!

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Merry Christmas & Happy New Year

2020 will be the year that we, first and foremost, remember as being troublesome and sad but there has also been some good moments too. Our daily routines were changed! We were not prepared and for many of us it has been extremely difficult and challenging. Others have had the possibility to unite their family and refresh some good old fashion family traditions.

For the first time since1982, we were forced to cancel the tournament. This has led to some major challenges and financial loss for ourselves, Fortuna Hjørring, our sponsors, our community and surrounding areas.

Everything changed but we have united and used the time wisely, analysing our company. We are now ready to move forward into the upcoming years and ensure that the Dana Cup once again will stand as Denmark´s largest sporting event and the World´s third largest International Youth Soccer Tournament.

When the world opens up again - we are 100% ready to welcome you back. Welcome to the Dana Cup Hjørring 26-31 July 2021.

Director Jette Andersen
Dana Cup Hjørring

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30.11.2020 2

International Youth Football Tournament 


What is important for you?


What are you looking for when you register for an International Youth Football Tournament?

✅ Is it the facilities, the fields, the location and the organization?
✅ Is it the benefits of testing your individual or team skills against other clubs from around the world?
✅ Is it to visit a new country to combine football, a family holiday, culture and a brighter future?
✅ Is it value for money?
✅ Is it simply for fun and to form friendships across borders?

We believe that whatever option you are looking for, we have it covered. We have packed all of your wishes into one amazing - International Youth Football Experience - the Dana Cup Hjørring!

Join the Dana Cup 26-31 July 2021 - we promise you an amazing experience ✅

✅ Meet 1.000 teams from 45 nations
✅ Boys B19-B11 & Girls G19-G12
✅ An amazing youth football experience
✅ Amazing green grass fields
✅ Northern Europe´s best football arena
✅ Denmark's largest sporting event
✅ The World's third largest youth soccer tournament
✅ 20,000 participants
✅ International groups
✅ Kilometers of beautiful sandy beaches close by

For tournament prices please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.

The deadline to register and pay the start fee is 01.05.2021, so there is plenty of time to plan as normal.

We fully understand that we find ourselves in special times due to COVID-19 but we need to plan for the future. We are taking one day at a time, our new COVID-19 protocol is being prepared so we will be ready to welcome you all next summer. Plan together with us, when the world opens up again - be ready!

Welcome to Hjørring, we look forward to seeing you here!

Dana Cup eBrochure / Dana Cup Registration

Dana Cup Hotel Brochure

Dana Cup Combi - Football and Family Holiday - Visit Nordjylland

Nymindegab Kro Photo Mikkel Heriba 9 medium
©️ Mikkel Heriba

Thisted 35982 medium
©️ Niclas Jessen

Thorup Strand 39794 medium
©️ Niclas Jessen

Surfer on paddle board in the North Sea Klitmoeller Mette Johnsen medium
©️ Mette Johnsen

 

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Veo new partner for the Dana Cup and Fortuna Hjørring


Veo is our brand new partner for video recording and analytics. They are also a Danish company, just as the Dana Cup and Fortuna Hjørring.  

Veo have produced a product that can record teams training and games. It is a very simple solution with no need for a camera operator. The Veo camera is set up on a stand and then you simply press record via your smartphone. 

Veo’s camera records 180° and the image quality is ensured with two 4K lenses.

After recording, you upload your training or match and Veo’s software creates a fully viewable recording that you can study and analyse. The Veo platform offers a number of interesting possibilities. 

Veo have entered into the market with huge success. They have customers from the top level of football like - Chelsea FC, Manchester City FC and BARÇA Academy - although the majority of their customers are grassroots youth clubs which harmonizes perfectly with Fortuna and the Dana Cup as we are involved in both elite and grassroots football.

The Dana Cup Director - Jette Andersen, who is also a former Danish National Team player is looking forward to the partnership. The fact that Veo is a Danish company with the same core customers and target group as us, gives the collaboration an extra dimension. 

- We are certain that Veo will be a very popular feature at the next Dana Cup tournament, where teams can have their games recorded via Veo.

Regardless of level or desired level, it is fun and educational to have video of your games. It can be used for development and at the same time it is an amazing memory from your participation at one of the largest and best youth soccer tournaments in the world, a tournament that has been running for 38 years.

- Veo supplies cameras to the biggest clubs in the biggest leagues but our true passion and mission is to make it possible for everyone to record their football, especially those who have not previously had this opportunity. We are looking forward to making the next Dana Cup an unforgettable experience, creating eternal memories for players and coaches, says Veo CEO - Henrik Teisbæk.

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Dana Cup and Nike

#DanaCup2021 is waiting for you

Join the Dana Cup Family in 2021

Dana Cup is well known for putting "Smiles" on the faces of thousands of young football players, coaches, leaders, referees, parents, supporters, volunteers and even pets who visit. 😀

We are preparing #DanaCup2021 the "Come Back" ✅

We fully understand that we find ourselves in special times due to COVID-19 but we need to plan for the future. We are taking one day at a time, our new COVID-19 protocol is being prepared so we will be ready to welcome you all next summer. Plan together with us, when the world opens up again - be ready!

Join us next summer 26-31 July 2021 - www.danacup.com

✅ Meet 1.000 teams from 45 nations
✅ Boys B19-B11 & Girls G19-G12
✅ An amazing youth football experience
✅ Amazing green grass fields 
✅ Northern Europe´s best football arena
✅ Denmark's largest sporting event
✅ The World's third largest youth soccer tournament
✅ 20,000 participants 
✅ International groups
✅ Kilometers of beautiful sandy beaches close by

If you would like to receive our tournament prices, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.   
The deadline for registrations and payment of the start fee is the 1st of May 2021, so there is plenty of time to plan as normal.

You are more than welcome to Hjørring. We look forward to seeing you here!

Dana Cup eBrochure / Dana Cup Registration


The "Dana Cup Come Back" tournament you don´t want to miss out on this one!

✅ New major partner - Nike
✅ Dana Cup Kick Off 25-26 July
✅ Dana eCup 25-26 July
✅ Free transport by train in Northern Jutland
✅ New camping concept
✅ Dana Cup Combi - Football and Family Holiday


Dana Cup Combi - Football and Family Holiday

In North Jutland the light is magical and the sky is vast. North Jutland is Denmark when it is at its best. Nature is ever-changing, from the rugged coastlines to the soft hills, beautiful and raw. There is a special pulse, and you will feel it all year.

More and more clubs are making Dana Cup a family getaway and a yearly tradition. Dana Cup can assist parents, family members and supporters wishing to book accommodation while they are here in Hjørring.

Dana Cup Hotel Brochure / Visit Nordjylland

Dana Cup

Photo: ©️ Niclas Jessen

Dana Cup

Photo: ©️ Niclas Jessen

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Dana Cup and Nike

Follow your dreams - Dana Cup Hjørring 26-31 July 2021

We can all agree that 2020 has been a very special year due to Covid-19. The world has changed and many lives have been changed forever. We send our warm thoughts to you all. 

We are planning the Dana Cup next summer as normal. We will continue our close dialogue with the authorities and will follow their advice and recommendations at all times. We look forward to 2021 with optimism and believe that there will be a Dana Cup 2021. 

We would also like to point out that it is safe to plan and book your trip now. The final registration and payment deadline is the 1st of May 2021, so there is plenty of time to plan as normal.


It is a great pleasure to invite you to participate in the Dana Cup Hjørring 2021.

Football is at its best in the summer time, the grass is green, it is beautiful and hot and the scene is set for a huge football party.

Each summer more than 1.000 teams make their way to Northern Denmark to participate in a mind blowing youth football event. Dana Cup uniting the youth of the world to experience their passion for football, respect, unity, equality, friendships and more.

Dana Cup was founded in 1982 and with 38 years of experience, we produce an international youth football tournament at a world class level.

✅ Meet 1.000 teams from 45 nations
✅ An amazing youth football experience
✅ Amazing green grass fields 
✅ Northern Europe´s best football arena
✅ Denmark's largest sporting event
✅ The World's third largest youth soccer tournament
✅ 20,000 participants 
✅ International groups
✅ Kilometers of beautiful sandy beaches close by

If you would like to receive our tournament prices, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.   
The deadline for registrations is the 1st of May 2021.

You are more than welcome to Hjørring. We look forward to seeing you here!

Dana Cup eBrochure / Dana Cup Registration


The "Dana Cup Come Back" tournament you don´t want to miss out on this one!

✅ New major partner - Nike
✅ Dana Cup Kick Off 25-26 July
✅ Dana eCup 25-26 July
✅ Free transport by train in Northern Jutland
✅ New camping concept
✅ Dana Cup Combi - Football and Family Holiday


Dana Cup Combi - Football and Family Holiday

In North Jutland the light is magical and the sky is vast. North Jutland is Denmark when it is at its best. Nature is ever-changing, from the rugged coastlines to the soft hills, beautiful and raw. There is a special pulse, and you will feel it all year.

More and more clubs are making Dana Cup a family getaway and a yearly tradition. Dana Cup can assist parents, family members and supporters wishing to book accommodation while they are here in Hjørring.

Dana Cup Hotel Brochure / Visit Nordjylland

Dana Cup

Photo: ©️ Robin Skjoldborg

Dana Cup

Photo: ©️ Tine Uffelmann

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Dana Cup Hjørring 2021

The "Dana Cup Come Back" tournament you don´t want to miss out on this one!

✅ 26-31 July

✅ New major partner - Nike

✅ Dana Cup Kick Off 25-26 July

✅ Dana eCup 25-26 July

✅ Free transport by train in Northern Jutland (conditions apply)

✅ New camping concept

✅ Dana Cup Combi - Football and Family Holiday

Visit Nordjylland - In North Jutland the light is magical and the sky is vast. North Jutland is Denmark when it is at its best. Nature is ever-changing, from the rugged coastlines to the soft hills, beautiful and raw. There is a special pulse, and you will feel it all year.

Registrations officially open on 15. September.

 

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We are looking forward to 2021!

Dana Cup Director - Jette Andersen promises an amazing event next summer.

The Dana Cup 2021 will be a top event! We have a huge desire and urge to do so and we owe it to all of you who have missed out on the Dana Cup 2020.

For a long time we believed that it would be possible to play the Dana Cup 2020 - the 39th edition but in the end we had to throw in the towel, as Covid 19 proved to be a virus that was not easy to beat.

It was a hard blow in the middel of our preparations for the Dana Cup 2020, when we received the message that our country was heading into lockdown and large gatherings were banned.

We had to face the facts!

Our immediate reaction was to focus on the Dana Cup 2021!

We are full steam ahead, although it is still difficult to believe that we will not be welcoming around 20.000 excited young footballers here in July this year. Us and Hjørring are missing something special this year!

But now we are working harder than ever to make the Dana Cup 2021 even better.....

We are making some changes, so we are 100% ready to welcome you all back to Hjørring from the 26th to the 31st of July, 2021.

We are certain that the virus will be under control when the Dana Cup 2021 will take place.

We will give you all the experience of a lifetime, once again! 

You will compete on the playing fields, rest at the accommodations, have fun at the Dana Cup Event Area with the different activities and there will be time for a dance at the disco in the evenings. You will enjoy your sport on the green grassed playing fields, your friendships across borders and the beautiful nature that surrounds cosy little Hjørring City. 

We are ready to welcome you in 2021 and we look forward to seeing you all again soon!

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Dana Cup and Nike – Just do it!

New long-term agreement is in place 

Nike - the World’s largest sports brand is the new official kit supplier for Fortuna Hjørring’s Gjensidige Women’s team and will be on the field when Dana Cup kicks off again in 2021. 

The new agreement will extend over the next five years. Nike has the same DNA as both our International Youth Soccer Tournament and our leading Danish Football team, Fortuna Hjørring. All three have a strong desire - to unite the world through sport and on an equal playing field for all.

- We look forward to our unification with Nike as we move into a new decade with our prestigious Dana Cup tournament and women’s football club, Fortuna Hjørring – says Director of the Dana Cup, Jette Andersen. 

- We know that Nike strive to bring innovation and inspiration to every athlete in the world. Through Nike, we can inspire our Dana Cup participants and our players in Fortuna Hjørring. Our vision and values, demand strong partners and we certainly have that with Nike and SPORTMASTER.

- As a Commercial Officer, I am proud that Nike and SPORTMASTER have chosen to collaborate with the World’s third largest youth soccer tournament! They both see numerous possibilities within the partnership – says Mads Toudal Larsen. 

- For us, working with the World’s largest sports brand helps to raise the bar for both the Dana Cup and Fortuna Hjørring. They fit perfectly together with our other strong partners. 

At the same time as we unite with Nike, we would like to thank New Balance for a fantastic partnership. We wish them all the best!

- Nike Team is proud to collaborate with dedicated teams; Fortuna Hjørring has shown over many years and in impressive fashion, that they are one of these teams. We are certain that the hard work and dedication shown through the clubs members and fans in Fortuna, symbolizes Nike in the best manner. We are also looking forward to our partnership with the Dana Cup in 2021 and to welcome you to the Nike family. Your amazing work, both on and off the field, reflect Nike in the best possible way with a common goal to bring inspiration and innovation to athletes all around the world – says Frank René Jensen – Nike Team in Denmark.

August is the official start of the new established partnership, on one side Fortuna and Dana Cup Hjørring and on the other side Nike and SPORTMASTER. It is a four-leaf clover that will collectively have great significance, not only in Hjørring but also for women's football throughout Denmark.

The strong teams are:

Dana Cup Hjørring & Fortuna Hjørring

Nike & SPORTMASTER

 

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15.04.2020

Dana Cup 2020 will not take place!

For the first time in 38 years we are unable to complete the Dana Cup in Hjørring – Denmark!

Due to Covid-19, an event the size of the Dana Cup is not allowed to be held.

We are of course very sad that it has come to this but at the same time we fully respect and understand the work being done by our governement, our parliament and our public system in the fight against the virus! 

We know that there are thousands of people who have been looking forward to and preparing to come to Hjørring in July.

Here you were going to meet on the football fields, play against teams from all around the World and enjoy time with your team mates.

So it is obivious, that it is a huge disappointment for us to confirm:

There will be no Dana Cup in 2020

A talk with the Danish Culture Minister has confirmed that the Dana Cup is included in the ban against events with more than 1.000 participants, the ban is to be upheld until the end of August.

Dana Cup has already received hundreds of registrations from teams from all around the World, we have made agreements with tournament suppliers, partners and assistant clubs. We have now started to make settlement agreements around these things. We ask for a little patience, as there are many things that need to be addressed but we will reach out to everyone! 

When all this is taken care of, we will start to prepare for the Dana Cup 2021 - 26 - 31 July.

See you here in 2021!

Jette Andersen - Director - Dana Cup Hjørring

 

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