Sportswear is selling like hotcakes

 The ferries had barely docked in Hirtshals before the first players turned up at Sportsmaster's big tent in Dana Cup's Centre Area. Players were ready to spend money and, consequently, they left the store with big bags and happy smiles.

'Sportswear of all kinds is selling like hotcakes. Among other things, we have an entire wall with the latest Adidas soccer boots and also the latest Nike models. Most of the young footballers are raving about both brands,' smiles Matthias Jensen, who is one of 35 busy employees in Sportmaster's tent.