Strong sponsors are now behind Fortuna and Dana Cup Hjørring
From 1st of July, you will see a new logo on the sports clothes that the players wear in Fortuna and new footballs in their games. The new agreement by Fortuna and Dana Cup, with New Balance and SELECT will also see products from these quality sporting brands at the Dana Cup tournament.
- There is established an agreement with major economic content, which is very significant for Fortuna. I also hope that our partners will benefit from engaging as comprehensive as they are in both Fortuna and the Dana Cup – says Jette Andersen.
New Balance are already sponsors in football clubs like Liverpool FC, Celtic FC, FC Porto, Sevilla FC and LOSC Lille while standing behind many of the World’s best football players – like Danish Kasper Schmeichel.
- We are committed to strengthening our presence in the global football market by aligning ourselves with the best international football clubs, players and tournaments – says the General Manager of New Balance Football Richard Wright.
New Balance will engage with the elite and amateur through Fortuna while being a positive partner at the grassroots level through the Dana Cup. See a welcome video from Jürgen Klopp here
The Sales Director and former Danish National Team player Søren Busk from the Danish company SELECT, known to supply the World’s best footballs, is also looking forward to seeing the Danish football roll in Fortuna’s elite games and in the more than 2.000 games played at the Dana Cup. The former Danish footballer, star goalkeeper and founder Eigil Nielsen, had an eye for quality and development and their footballs are renowned for their quality and stability. There is 3,5 million Select footballs sold every year.
SPORTMASTER are also extremely proud with the new agreement and association with Fortuna and Dana Cup.
- We believe that both locally and internationally we have chosen the best partner for our brand. Fortuna Hjørring shares the same values that we have and want at SPORTMASTER. It is a club with vision and they work seriously and diligently. We also wish to do our part in creating more focus for girls and women’s football, so we could not find a better partner – says Sales Manager, Thomas Christensen from SPORTMASTER.