New agreement is a major plus for the Dana Cup!
Dana Cup and Fortuna Hjørring have made a sponsor and partnership agreement with the global sportswear and equipment company - New Balance. The agreement will commence from 1 July, which means the Dana Cup 2017 will highlight this new partnership.
New Balance are sponsors and partners with some of the World’s largest football clubs, like Liverpool FC who are also well known for their advanced football academy. Liverpool FC have top class coaching staff available and through the agreement New Balance have with Liverpool FC, we are able to use two of the club’s coaches at the Dana Cup 2017.
This means that participating teams at the Dana Cup 2017 will have the opportunity to receive some special training by the experts from Liverpool FC. Teams will have the opportunity to qualify for a training session by taking part in a competition via our website very soon!
A New Balance ambassador and Liverpool FC Legend will also make an appearance at the Dana Cup this year as we unite to give our participants an extra experience.
Here at the Dana Cup, we are extremely excited with the new agreement with New Balance, primarily as it means we can give our participants more experiences and new activities. Dana Cup will be an unforgettable experience for those who participate!