New Balance at Dana Cup
From the 1st of July, New Balance has entered into a new agreement with Fortuna Hjørring and Dana Cup and, consequently, New Balance is very visible at the tournament. Actually, New Balance already sponsors famous clubs like Liverpool FC, Celtic FC, FC Porto, Sevilla FC and LOSC Lille.
‘It’s the first year with New Balance as a sponsor. So to be honest, I am just here to have a good look around and to see the enormity of the actual tournament. I’m really impressed I have to say,’ says the General Manager of New Balance Football Richard Wright, who has come to Dana Cup to experience the tournament.
‘I think that we have come off to a good start. It really helps having the Liverpool guys here; and with Robbie Fowler as well. He has been an absolute superstar,’ Richard Wright says and emphasises that the two Liverpool coaches have also been fantastic.
