It begins: Dana Cup 2025 is taking shape in Hjørring
For thousands of players and guests, Dana Cup is a week to remember. For us, it’s a year-long journey – and this week, one of the most exciting parts has begun: the event area is under construction.
The large area in Hjørring is being transformed. Tents are going up, infrastructure is being set, food zones and sponsor stands are being mapped out and trucks are arriving with materials from across Denmark. Soon, this space will become the pulse of the Dana Cup – welcoming over 1.000 teams from all over the world, plus more than 20.000 daily visitors from across the globe.
Behind the scenes is a dedicated crew of staff, volunteers and partners, working together to create an unforgettable environment. It takes weeks of planning and days of physical setup to build what becomes one of the world’s largest youth football gatherings.
The Dana Cup event area is more than logistics – it’s where football becomes fun, culture, friendship and energy. From the team parade and concerts to merchandise, international food, chill zones and side activities – it all starts here.
Watch the video to meet the people making it happen. The Dana Cup spirit is alive already – and we’re just getting started.
