On the road in Bergen - connecting with some of our Norwegian clubs
This past week, we hit the road in beautiful Bergen and the stunning west coast of Norway to visit some of our long-standing Norwegian clubs. These teams have made the Dana Cup a summer tradition, returning year after year to be part of one of the world’s largest youth soccer tournaments.
Why do we make these trips? Because nothing compares to meeting our clubs on their home turf. Visiting their training grounds and communities gives us a deeper understanding of where our teams come from—their culture, their environment and the values that shape their players. This insight helps us integrate their unique identity into their Dana Cup experience, making their time in Hjørring feel like a true extension of home.
These visits are also invaluable for us. Listening to feedback directly from coaches and players allows us to continuously improve and deliver the world-class event we promise every summer. Our goal is simple: to make the Dana Cup better, year after year.
A big thank you to the clubs who welcomed us with open arms. Your passion and commitment inspire us, and we can’t wait to see you shine on the fields in Hjørring next summer.
Bjarg IL - Alistair Pelly
Arna-Bjørnar Fotball - Rune and Anita
Smørås IL - Thomas and Fabian
IL Trott - Øystein
FBK Voss - Kjersti and Anna
Nymark IL - Fredrik and Ola Helge
Thanks to Sør Sportsreiser, Raymond Larsen and his team for their support in putting together an amazing plan.
Join the Dana Cup Family at the Dana Cup 20-25 July 2026
