SPORTS WORLD & Dana Cup extend their collaboration

07. Jun 2024

SPORTS WORLD & Dana Cup extend their collaboration

SPORTS WORLD – a whole world of sports with strong Danish roots.

Thomas Gaardsøe, Partner & Eventchef at the Dana Cup is extremely happy to welcome SPORTS WORLD back to the Dana Cup Family. We have enjoyed a good relationship over the years and look forward to the Dana Cup 2024 this summer.

Mads Toudal Larsen, Head of Sales & Partnership, SPORTS WORLD comments…

We are pleased to announce that SPORTS WORLD x SPORTMASTER is extending its longstanding partnership with Dana Cup.

Dana Cup is Denmark's largest sports event and one of the top-ranked youth tournaments in the world. Every year, 20.000 young football players and 10.000 supporters unite from all around the world.

The tournament aligns with our focus on the joy of sports, grassroots sports and our club collaborations at both grassroots and elite levels.

At the same time, we are proud to extend our partnership with Fortuna Hjørring – one of Denmark's leading and most successful women's football clubs. Fortuna Hjørring has been at the top of European football for many years and was the very first club to establish a football academy for girls only.


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